Numerous postcards were published for performances of Noel’s film. The effectiveness of this form of publicity may well have given Noel the idea to produce a similar advertising card to be sent from the next Expedition.
It appears that most of the publicity material (postcards, posters and programmes) was produced by the printers John Waddington & Co.
Advertising postcard for a performance of Noel’s film in Cheltenham in May 1923. There were a number of different images used for the fronts of these promotional cards, and they exist from different venues. The first performances of Noel’s film ‘Climbing Mount Everest’ took place in March 1923. At the first performances a set of six postcards was sold to raise funds for the next Everest expedition. The success of this means of raising revenue no doubt prompted Noel, and subsequently the Mount Everest Committee, to use postcards to promote the 1924 Expedition and further endeavours.